Hi There. I'm Kevin Kubota. When we surround ourselves with amazing, inspirational people, we are driven to become amazing ourselves. We are all "Action Heroes" inside, but we may need a little encouragement to tap our super powers. While "Action Hero" is a metaphor for any Smart and Sassy Photoshop guru who uses Photoshop Actions to power through their workflow and supercharge their images – the True Action Hero is a deeper thinker. "Get Action" in all areas of your life: Love, Learn, Grow, Share, and Make the world a better place. Let's all Get Action together. Here. Now. Oh, don't forget to sign my guestbook!
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First of the "Longest Day" videos
The first of the behind the scenes videos is out! Ron Dawson, from Cinematic Studios was the king pin behind the project and did, and will be doing, the editing of this series of trailers leading up to the final video we created - which will be shown just before WPPI in Feb. This video gives you some idea of how much fun we had! This trailer is for Team A (my team :-) Don't worry, no Action Heros were harmed in the making of this movie :-) Team B had their own too. You can see theirs on the site made for the project: The Longest Day.
Dashboard 2.0 video
I just finished this promo video for our new Action Dashboard 2.0. This is one of the most exciting things that I've come up with in a long while. It's changed the way I work with my Actions and has enabled me to experiment much easier with Actions I had forgotten I even had! By using the Modal version of the Dashboard, it is super fast to find any action and apply it - with a simple one-click undo/redo so experimenting with multiple actions is now MUCH faster and more reliable than ever. I even quit using my xKeys pad because the Dashboard is just as fast and more flexible - giving me quick access to ALL my Actions, not just a select few. For anyone who has the original version of the Dashboard that we released earlier this year, you will automatically get a FREE upgrade notice very soon! Check it out!
Kubota ImageTools Dashboard 2.0 promo from Kevin Kubota on Vimeo.
The Secret Project is...
Well it's over. I am back and maybe you've already heard about this project from the blogs, twitters, and Facebook postings of many of the top photographers in the world that were present.
The event was a monumental feat - the gathering of 20 of the best-known wedding photographers in the industry for a charitable project: Divide them into 2 teams and give them 24 hours to concept, script, shoot, edit, and complete a 10 minute video that relates to photography. No rules, (well there were some), no holds-barred. The resulting videos will be given to the popular vote and the winning team receives big money to donate to their assigned Charity. I was on team Thirst Relief. The losers...er, uh, I mean the other team was raising money for Now I Lay Me Down to Sleep. Both extremely worthy causes. Be sure to watch the behind the scenes "reality show" video of the process, which will be shown in the weeks leading up to WPPI 2009. The final videos will be shown just before WPPI. Sponsors of the event were: Microsoft Expression Media 2, Triple Scoop Music, Asuka Book, Kubota Image Tools, ShowIt Sites, Photographers' Edit, and Loktah. The website for the videos will be given out soon.
We had a blast and came up with some hilarious videos! I can't tell you much more about it, but if you're in to photography, you'll need a lower back support cause the laughing could cause kidney damage.
The teams were:
Team A: David Jay, Dane Sanders, Kevin Kubota, Kenny Kim, Jenn & Steve Bebb, Bronson Pate, Chris Humphreys, Alisha Todd, Robert Evans, Becker, and Jules Bianchi.
Charity: Thirst Relief
Team B: Jasmine Star, Gene Higa, Jim Garner, Joe Photo, Bambi Cantrell, Ann Hamilton, Kate Humphreys, Catherine Hell, Brook Todd and Michele Celantano
Charity: Now I Lay Me Down to Sleep
I did not blog, twitter, or Facebook about it during the event because I was trying my best to be "in the moment", which I believe I could still be better at. On the other hand, I realize how great it is to be able to give blow-by-blow updates to those who aren't there, and I struggle with finding a balance between being present and timeliness.
In fact, I had an epiphany while recalling a moment from the event where myself and several other photographers were sitting around relaxing in between scenes and EACH and every one of us had an iPhone up in front of us - twittering, blogging, emailing, and facebooking. We could have been catching up with each other, sharing stories, or getting to know each other better. We did not take advantage of this once-in-a-lifetime opportunity to be present with each other, instead we told the world that wasn't there about it. Which is better? I am as guilty as anyone else. I learned many valuable lessons from this project - this being one of them.
Bottom line, though, is that this was a fantastic project and I hope it raises the awareness for the charities involved. Oh, and don't forget to vote for our video when it comes out!
Here are some images from the event. A big thank you to Jules Bianchi and Joy Bianchi for the fabulous photos and the collage.



Doin the keyword exercise at Bootcamp
We look at photos and assign keywords based on our impressions from them. This helps us in our exercise to define our unique styles and apply that style to every corner of our marketing and advertising - ultimately drawing the perfect clients to you...YOUR perfect client.
Top subjects at the Vulcan Mind Meld
At Bootcamp, we always have a night for open discussion on pressing
topics in the photo industry and for us as business owners and
creatives. It's amazing what kind of knowledge, ideas, and resources
you have with 23 photographers sitting around a fire! Last night, some
of the hot topics were: making use of social networking like blogs,
twitter, Facebook, etc. How to keep it fresh, interesting, and
effective. The top marketing ideas you had this year, how to close a
sale when you've done everything right and the client still says, "Let
me think about it and get back to you." The importance of business
insurance. Should you incorporate? Be an LLC? Or simply protect your
self with indemnification coverage? How you price yourself when you
travel out of town? Do you give clients the hi-res images on CD? What
do you tell clients that ask for it, but you don't want to give it to
them? How do you apply your keywords to all aspects of your business?
Why do they make the Bloody Mary's so strong here?


